Influenced by Monaco and the South of France, APM Monaco is a much loved contemporary fashion jewellery brand with a touch of Monegasque flair.
Named after founder Ariane Prette, APM Monaco was created in 1982 and made her mark first in producing pieces for many great names in the jewellery business. After 30 years of developing and perfecting traditional handcrafted quality jewellery, the Prette family decided to venture into the design-focused jewellery business and continues to carry on Ariane’s legacy with the aim to make APM Monaco not only a household name but one that is modern yet timeless and fits perfectly with current market trends.
Creative Director, Kika Prette
With her interest and passion in all things creative, together with a strong belief in family traditions, it is inevitable that Kika, as the daughter-in-law of Ariane Prette, is to take the reins and looks after the creative aspects of APM Monaco. Grew up and studied in Monaco, Kika is highly inspired by her Southern France lifestyle and Monaco, the country she calls home.
The APM designs, inspire by Kika’s own personal style together with her passion and energy, are modern and minimal with an on trend high-end look that allow women to effortlessly style into their own unique way.
Campaign Face, Julie SARIÑANA
Julie Sariñana, born in Mexico and raised in Los Angeles, is the creative mind behind the much loved fashion blog Sincerely Jules. Over the years, Sincerely Jules has become a top destination for style inspiration, making Julie a top international lifestyle and fashion influencer with 5.2 million of Instagram followers to date. Julie strives to create beautiful content that inspires her followers. She lives by the motto 'Dream, Believe, Achieve’ and encourages everyone to do so as well. Julie strongly believes that you can achieve anything if you put your mind and your efforts into everything you do.